October 29, 2013

Art with humanity.


Expect anything worthwhile to take a long time. This month marks a very significant milestone for Brandaid Project, a social enterprise that I have volunteered with for the past three years. It's a project that I am continuously inspired by and one that I find extremely important.

I first became involved with Brandaid Project in 2010 while at JWT Toronto, as it set out to establish an economic development model that would see artisans in Haiti benefit from a trade, not aid.

The organization’s goal is to support local makers and artisans by providing brand strategy and marketing assets and this month starts the project’s collaboration with Hudson’s Bay.

I am so proud to work collaboratively with many talented people on this project, specifically Tony Pigott, Co-Founder of Brandaid Project and Global CEO JWT Ethos and Chairman JWT Canada

The Brandaid Haiti Project Collection, with the support of the Canadian government, features the work of some of Haiti’s most talented makers/designers and represents five unique artisan communities including those that work in textiles and artifacts.

The collection is available online at Hudson’s Bay as of October 24, 2013 and will be available in pop-up showrooms in Montreal on October 24, 2013, Ottawa on November 7, 2013 and Toronto on November 21, 2013.